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Newsletters are rarely well read unless they look attractive. And newsletters rarely look good
without decent sized pictures and balanced amounts of well edited text.


There is always pressure from contributors to put too many words into a newsletter.
Either use this guide and do your own editing (be tough!) or leave it to our editorial team.

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Strong pictorial page

All newsletters can benefit from at least one of these.

They will also help if you have a heavy text page for some reason. In such a situation, placing a strong picture page adjacent improves the overall look of the newsletter.

Photo - editorial mix

This is probably your typical newsletter page with enough images to attract the reader and sufficient space to report some stories in reasonable depth or space to include a dozen or so short paragraphs such as a news round-up.

Heavy text page

Of course one could have a page with no photos at all. This is really only acceptable for lists or conditions, and even then we would advise some images to break up the monotony, if you want people to read the text!

crofton20103
Sixthsenseoct10

c. 150 words

c. 300 - 400 words

c. 600 words

boothamJune10

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